About Us

 

Hi, we’re Terri Ewert and Bethany — a mother-daughter duo united by a shared love of skating.

In 2014, we founded Pinkskate after realizing that figure skating was barely represented in fashion beyond the holiday season. We knew the passion, dedication, and artistry of skaters deserved to be celebrated all year long — not just in winter.

Pinkskate was created to offer stylish, high-quality apparel and accessories that allow skaters to express their love for the sport both on and off the ice. While figure skating is our first love and primary inspiration, we’re proud to design for the broader skating community as well. You’ll see that reflected in select designs that celebrate hockey, roller skating, inline skating, skateboarding, and more.

Our snowflake logo represents every skater’s unique journey — no two paths are ever the same. We believe it’s never too late to learn, grow, and chase your goals. That belief is woven into our designs, which promote positivity, progress, and perseverance.

We’re also committed to being thoughtful about how our products are made. Most of our apparel is created at the time of purchase to help reduce overproduction, and we prioritize ethically sourced materials whenever possible. Quality matters to us — we want you to feel proud every time you wear Pinkskate.

Thank you for being part of our journey. Keep pushing forward, stay passionate, and always stay #pinksk8strong.