About Us

 

Hi, we’re Terri Ewert and Bethany — a mother-daughter duo united by a shared love of skating.

In 2014, we founded Pinkskate after realizing that figure skating was barely represented in fashion beyond the holiday season. We knew the passion, dedication, and artistry of skaters deserved to be celebrated all year long—not just in winter.

Pinkskate exists for skaters who live the rink life year-round and want apparel that reflects the passion they carry both on and off the ice. We believe skating isn't just a sport—it's part of who you are. That's why we create apparel that celebrates rink culture every day.

While figure skating is our first love and primary inspiration, we're proud to design for the broader skating community as well. You'll see that reflected in select designs that celebrate hockey, roller skating, inline skating, and more.

Our snowflake logo represents the unique journey of every skater because no two skating journeys are ever the same. We believe it's never too late to learn, grow, and chase your goals. That belief is woven into our designs, which promote positivity, progress, and perseverance.

We're also committed to being thoughtful about how our products are made, making every effort to prioritize ethically sourced materials. We offer print-on-demand (POD) products, which allows us to create products as they're ordered and helps us avoid unnecessary overproduction. Quality matters to us, and we want you to feel proud every time you wear Pinkskate.

Thank you for being a part of our journey. Our hope for you is that you'll keep pushing forward, stay passionate, and always stay #pinksk8strong.